What is the psychology behind those great bloggers who attracts hundreds of thousands of viewers?
If you find yourself asking this question and want to find out what they do, their secrets and what makes them tick, then you are on the right post.
In the previous chapters, we walked through the advice on focus and how to set goals for building websites.
If you find yourself asking this question and want to find out what they do, their secrets and what makes them tick, then you are on the right post.
In the previous chapters, we walked through the advice on focus and how to set goals for building websites.
We also discussed and
learnt about how to use a time management system to plan and achieve our goals.
We are now ready to
understand the psychology behind building authority websites. You should have a
focus mind if you read and took to your heart every information in the previous
chapters.
If you still don’t
think you have a focus mind, please go back and read the previous chapters againJ.
Having a focus mind, a strong
desire with commitment and willpower is just a piece of the whole pie. In this
chapter, we shall talk about how to position ourselves to fully understand the
psychology of building authority websites.
We shall also
understand what really goes on in the mind of an authority site builder.
We will answer
questions like;
·
What is the
difference between an authority website and a niche site?
·
What is meant by
an authority website?
·
What is the
mindset behind the experts who build authority websites/blogs?
·
What are the
steps and qualities to take, in other to reach the state of mind of an
authority figure?
Differences between authority websites and niche sites.
Niche Sites
·
A niche site
targets a topic based on a set of keywords. These web properties rely on a
single income model like Google AdSense, Clickbank products, or physical
products from Amazon.
·
An average niche
site generates anywhere from $50 to $500 a month. Some more; some less. This
might sound great; but this money is far from guarantee. Often, Google won’t
like something about your site and it’ll get sandboxed; even delisted. That
means you’ve lost the site and your financial investment.
·
Niche Sites are
Risky
·
Most of its
success depends on a top ranking from the search engines – Specifically Google.
·
There are
countless examples of Google demolishing entire businesses with ONE algorithm update.
In addition, most niche sites depend on a single source of revenue. Again, this
is risky because your sites can be heavily impacted by an unforeseeable event.
Authority Sites
It register’s a sense
of need offered by the website. This need eventually becomes the website’s
brand and creates a sense of acceptance in society.
People love to go to
such websites for solutions that are regarded important, current, rated high,
socially proven, accepted, practiced and standardized.
In the chapter: Creativity (Building Authority Websites),
we walk through all the steps and guides required to create an authority
website.
·
An authority
site targets a specific market or group of like-minded individuals.
It differs
from a niche site because it’s designed to be the ultimate resource for that
topic. Its primary goal isn’t to make an instant sale. Instead the site is used
to educate the user in order to establish a long-term (but profitable) relationship.
·
Authority Sites
are designed for Long-Term Success. It takes time to build an authority site
that becomes an ultimate resource.
·
More product
purchases because people trust your recommendations
·
More traffic
because people tell others about your content.
·
More scalability
because you can reuse content on different multimedia platforms
·
More money
because you’re creating information products
·
More connections
because people will want to promote your offers
·
More enjoyment
because you CARE about your topic
·
Authority Sites
Have a Better Return on Investment
So even though most web
entrepreneurs like the idea of building niche sites because of its simplicity
and short implementation time, niche sites are not reliable and doesn’t last
long.
This is why this book
is dedicated to building authority sites. It seeks to train the mind to reach
that goal.
Now that we understand
the differences, let us dig deeper into the word Authority. This will take us
to the next level of understanding the whole authority psychology concept.
Authority:
The word Authority originates from the Latin word “auctoritas”. According to the Latin meaning as used in Rome,
auctoritas referred to the general level of reputation, influence or prestige a
person had in society.
This prestige consequently
brought influence and the ability to rally support around a person’s will.
People who knew the techniques and the art of “auctoritas” had power over society and used this power effectively
to change people’s lives.
So we are narrowing our
knowledge of authority from the general view to the specific website
authoritative view.
In this view, web
authority is the domination of product or services to visitors through
techniques like content marketing and copywriting skills.
To understand and gain
the full knowledge and how to pursue and build authority websites, we should
also understand the accompanying synonyms and the different levels of authority.
Any aspired authority
person must build their mindsets with the following synonyms. (Power, jurisdiction,
command, control, mastery, charge, dominance, dominion, rule, sovereignty, ascendancy,
supremacy, domination, influence, sway, the upper hand, leverage, hold, grip)
Authority by Jurisdiction:
This is the extent of power to make legal decisions or judgments.
You should acquire
legal knowledge and be expert with regards to all the legal entities in your
field.
Most authority figures
are backed and supported with lawyers and clauses of laws that protect them
from any legal predicaments.
Authority by Mastery: This is the
comprehensive knowledge or skill in a field, subject or accomplishment.
You must learn all the
tricks, technical knowhow and be very experienced to reach a mastery level.
This is the measure of
greatness in a field. People normally honor, respect and accept anyone with a
mastery level of authority by experience.
(Normally, it may not be easy to reach the level of mastery in a specific field.
It takes time, perseverance and experience. The best and fastest approach is to
select a market or field that is familiar with your talent.)
So with the idea of
authority by power, authority by jurisdiction and authority by mastery, we have
the power to change society, pull followers to our domain and help humanity
through our talent online.
In other words, an
authority figure is someone who is relied greatly upon on a specific subject or
technique in a certain domain or a selected class of people due to their
mastery level and expertise.
This authority person
is respected based on her expertise and can use this expertise as a power to
dominate other people indirectly or directly.
We shall look at how
the three types of authority can be accessed in the website building section.
According to the German
sociologist Max Webber, Authority is divided into three distinct parts.
Rational Legal Authority, Traditional Authority and
Rational Legal Authority and Traditional Authority are also very necessary. They are invaluable and can contribute greatly when building authority websites.
The measure of online
publishing effectiveness and content strength of a blogger is based on the
level or authority he or she may reside.
This is understood well
with the explanation of Max Webber’s version of authority. When building
websites with this type of authority as a state of mind, our contents are
influenced by our mindset and actions. People are affected through the level of
expertise we reveal or display on our websites.
Rational Legal Authority is the same as authority by jurisdiction from the
previous synonyms.
People with this type
of authority can increase and contribute largely on their blog or website when
they reveal their authority through credibility or integrity.
They are already
respected because of their rational legal authority. And they can utilize this
credibility to create website and change society.
This is very effective
because people tend to listen and take their information at heart.
Traditional authority (also known as traditional domination) is a form of
leadership in which the authority of an organization or a ruling regime is
largely tied to tradition or custom.
The main reason for the
given state of affairs is that it 'has always been that way’. Traditional
authority is generally associated with monarchies or tribal systems.
For example,
historically, kings derived their authority from tradition. They gained power
through a line of succession.
They became kings
because their fathers before them had been kings, not because of any special
ability or popularity.
They remained in power
because it was a tradition in those societies to have a king as a ruler, and
subjects did not question the legitimacy of the king's reign over his kingdom.
If we are lucky to find
ourselves within the luxury of traditional authority, such power when utilized
can influence masses.
And when this type of
authority is revealed or shown towards readers, a great conviction and respect
is offered. (Imagine there is suddenly
the announcement of personal blogs about famous kings and queens like Queen
Elizabeth, the Pope and other great dignitaries around the world. And that
people go to this blogs just to see the mindsets of these leaders).
Traditional and
Rational Legal Authority have to be given through the approval of governments,
social norms, inheritance or through academics.
Knowing the level of
authority you are exposed to can improve how you utilize and influence people
on your website.
When we know how to
influence people through authority, then we can work hard with such knowledge.
Because not everyone
has the capacity to use Traditional Authority or Rational Legal Authority, we
are left with the last and also the most powerful type: Charismatic Authority.
Charismatic Authority
This is the foundation
this book is built upon and anyone should accomplish. To be charismatic, we
must learn intensely about the lifestyle, needs, wants, problems, topics and
what is at the heart of our potential market or society.
Then we create a
powerful solution or product that will attract people naturally. If we study our
market and come out with an idea that will influence and relate to peoples
lifestyle, we will be able to control such domain.
This version of
authority can dominate masses, can organize a whole country in times of war and
peace. It can enable anyone to make significant decisions through our display
of talent awareness, problem research, competence preparation, solution
research, and Braintrust review with solution completion.
When people witness
such problem solving skills from our websites, we will be obviously depended
upon and respected.
To be able to reach the
highest peak of an authority figure, we must be able to transform our natural
instinct to suit the instinct of our chosen market.
We must be smart to
listen, indirectly feel what other people feel, watch, and understand our market.
We must be a mirror to our
website so people can see themselves and the solutions to their problems when
they visit.
We then create
connection channels to our visitors so they can reach us or we reach them
anytime they want or we want.
The difference with
authority websites to niche sites in this area is the advantage to create
mechanisms, which the visitor can connect with us.
We will then use
connecting programs like Aweber, or Mailing list programs to connect to them
with quality feeds and information to our market.
In chapter 22 “Mailing List and Aweber”, we will walk
through the best approach to find the appropriate mailing list for our
authority sites.
Building authority
websites can be achieved through work, experience and the approval,
appreciation and public verbal and vocal endorsement of people.
We should exhibit a
kind of flair that will involuntary permit anyone to talk about us and what we
are doing on our website.
This type of online
authority is not something we can buy with money. It is something we can buy
with time and commitment.
It is not something
that originates within a specific range of people. It can be found within
anyone. But it has to be discovered.
It has to be exercised,
modified, improved, and reviewed systematically before it can change society.
Obviously, everyone is
gifted. And anyone can learn the charismatic authority process and start
implementing it.
This is what I termed;
the natural deposit of a true nature. It is a gift. It is a gift in a sense
that we inherited it without any conscious effort.
Charismatic authority
simply says, look within you.
What unique values are you willing to give to the
world that only you can offer better?
What are you willing to
give to the world that others won’t do?
What do you vigorously
do that, only you can originally accomplish better? What do you have to offer
to the world from your inner soul that will change the lives of people?
This should be natural.
It should be your talent. Something that is wired automatically to your brain
and DNA. This can only be achieved when you focus on your talent and skillfully
upgrade, modify and practice.
You will end up
becoming a charismatic figure when you demonstrate such qualities. You will
gain a kind of charisma that will pull and dominate other people to follow you
and obey your command on your website.
You will play a part in the world simply
by giving out truthfully what you are made of from your heart unto any website.
This idea is what an authority website should portray.
The spectacular thing
about the psychology of building authority websites is the translating of
talent to a product online. And this talent should be very powerful in a sense
that people will be awed, wowed and enticed.
A great authority website builder
is an expert in the dynamics of writing great articles and uses simple but
technical tools to build websites that converts and changes the lives of
people.
I build more light on
Charismatic Authority and how to extract and maximize our authority in chapter
10: Creativity (building authority
websites).
This technique can also
be mimicked on the website or blogging strategy which I explain more in the
chapter 21: conversion rates techniques.
Therefore the
psychology of building authority websites is to use charismatic authority to
build a unique solution to the market which is very unique and comes from our
heart, souls, blood and sweats.
When we put everything we have learnt and going
to learn into our website, purposely to strengthen, grow and improve the lives
of our visitors or subscribers. We have attained the psychology of building
authority websites.
Now that we know the psychology, let us equip ourselves
with the next trick: the pheromone trick. It is trick that has been practices
by our intelligent chosen title insect: the spider. The next chapter talks
about how the spider uses the pheromone trick and how we can adapt this
powerful trick.
