I
think it's fair to say that personal computers have become the most empowering
tool we've ever created. They're tools of communication, they're tools of
creativity, and they can be shaped by their user. -- Bill Gates
Creativity is a very
general and a diverse subject. In the artistic part of creativity, life can be
very interesting.
In this chapter, we
shall discuss creativity, the process behind it, why it is very important, and
apply it to the website building business.
This chapter discusses
the philosophy and psychology behind creativity and uses the idea to arrive at
a mastering point where creativity is elevated to charismatic authority as
discussed in the previous chapters.
When we are able to build
websites with such perception, instinct and awareness, we will be able to build
what is called viral websites.
Creativity is a dynamic
subject and involves not just rules but original ideas that should be
discovered.
This imagination should
be between the object we are creating and the procedures we are using to create
that object.
The connection between ourselves
and the object must be one. Metaphorically, we must be that thing we are
creating. Be it a website, a product or a service.
With the language of
creativity, the object we seek to create must speak our language.
This objects must
mirror our image.
Some of the general examples
of creative products are enhancing technology to discover new ideas and
objects. Another types are expressing our talents in the form of music,
beautiful paintings, play, drama or great movies, but in this chapter , we are focusing on the act of using creativity to
build and modify websites.